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You're not failing. You were never taught.
This book teaches you the numbers nobody showed you.
Full calendar. Empty bank account.
You know you're charging too little.
One bad month, and it's touch and go again.
New business or ten years in — this book has your letter.
Read your first letter tonight
All 26 letters, start to finish, as a download. You are reading about a minute from now. Start with the letter that is hurting most, do its one move this week, and come back for the next one.
One payment, $6.99. The file is yours to keep, on any device.
Running a small business, in six panels
Every small business owner has been here.
Sound familiar?
1 · Working harder is not the fix
You opened on time. You did the job right. You were the last one out — and the counter still stayed empty. Nobody told you that doing good work and getting found are two different problems, and only one of them gets fixed by working harder.
2 · Every answer contradicts the last
So you go looking at eleven at night, and every answer contradicts the last one. Post more. Post less. Ads work. Ads are a scam. It was never that you could not understand it — it is that nobody ever put it in order for you.
Letter J · Judgment
3 · There was never a secret
The relief is not finding a secret. It is finding out there was never a secret — just a list of things nobody ever sat you down and explained. Twenty-six of them, in plain words, in the order they actually matter.
4 · Ads stop being a gamble
Advertising felt like gambling because you were betting without a scoreboard. Money went out, something happened, and you could never say which part worked. Once you know what a customer costs you, it stops being a bet and starts being math you can run again.
Letter A · Advertising
5 · The leads were already there
Here is the one most owners are never told: you probably do not have a customer problem, you have a follow-up problem. Most of the people who were going to buy already found you, and then nothing happened next. A funnel is just deciding, on purpose, what happens next.
Letter L · Leads
6 · The room fills up
None of this happens in a weekend. You fix one letter, then another, and one day you look up and the room is full. The business never needed reinventing — it needed the fundamentals, in order, one at a time.
Letter O · Optimization
The book walks the whole alphabet the same way: one problem, one letter, in plain words.
Real people, not a highlight reel
This is what it looks like for people who are not Zach.
“Zach has helped and blessed our business exponentially. He was able to see all the leaks in our business model, which was leading to me being underpaid and overworked. He has coached and mentored me and helped take work off my plate and, slowly but surely, put more money in my pocket. All of what Zach has done has helped save a dying business.”
From letter P: Pricing
Price is the fastest lever you own.
Say you charge $100 for a job and your costs are $80. You keep $20.
Raise the price 10%, to $110. Costs don't move. You now keep $30.
A 10% price raise just raised your profit 50%.
No new customers, no extra hours, one decision.
That's one page of letter P. There are 25 more letters, and every one of them has a move like that sitting inside it.
Twenty-six letters
Every small business problem, one letter at a time.
Z is for Zero
82% of failed small businesses didn't run out of ideas. They ran out of cash on an ordinary Tuesday. Letter Z is the number that keeps that Tuesday from showing up.
L is for Leads
Most owners don't have a customer problem. They have a follow-up problem. A five-field system that never lets an interested person go quiet.
S is for Systems
If you disappeared for two weeks, would the business survive? Write down the way you do it once, and it stops living only in your head.
…and 21 more letters, each one a problem you already have.
From letter Z: Zero
Profit is an opinion. Cash is a fact.
A $5,000 repair bill lands the same week two invoices are late.
With no reserve, that bill decides what happens next — a bad loan, a panic discount, a missed payroll.
One month of expenses set aside, untouched, and that same bill is just a bill.
Real story from the book: a $5,000 emergency door repair became a $700 fix — not luck, just having cash and no panic to find the cheaper answer.
That's the reason 82% of small-business failures involve cash flow. And it isn't only a struggling-business problem: at $1.5M a year and a real 25% margin, the number that matters was never the $1.5M, it's the 25%. Revenue is not profit. Profit is not cash. Most owners, at every size, never separated the three until it cost them.
“In just our first coaching session Zach opened my eyes to how simple delegating more of my workload whilst empowering our team could be! Since then I’ve taken action which will in turn lead to business stability and growth.”
Inside the book
Twenty-six letters. Twenty-six hand-drawn diagrams.
Every letter gets a plain definition, a real story with real numbers, and the one move that makes you money. Two of them, straight off the page:
From the first page
I turned $100 of ads into a business that brings in $1.5 million a year.
I know how that sounds. Every guy with a book says something like that. So let me tell you exactly how the hundred dollars went, and you can judge it yourself.
I was teaching guitar out of my house. A couple of students, and a day job I didn't love. I grew up in a town of a couple hundred people, in a family that was flat-out poor. Nobody around me knew anything about business or making money, so neither did I. Money was tight enough that every dollar already had a job to do. I put $100 into an ad anyway.
Who wrote this
“Well, dude, I like everything you’re doing. I obviously know you’re going to continue to grow and scale. The Bomb Squad is going to do what we can to support you.”
It's a music school. But the letters don't care what you sell.
Four schools: Omaha, Bellevue, Elkhorn, and Gretna.
More than 40 staff. About 700 students.
Seven figures a year, tracking toward $1.5M.
Best of Omaha winner, four years running.
Featured on KETV NewsWatch.
Flew out to tell my story on business podcasts, including Brad Lea's Dropping Bombs.
I still run all four schools, every day.
Before all that: first place, a national guitar contest, 2017 — watched by 113,000 people on YouTube. This book is every move it took, in plain words.
The proof, in pictures:
None of this was smooth. In 2025 he filed a $300,000 lawsuit against people he'd trusted (fraud, deceit, civil conspiracy, theft — the claims as filed), closed a location temporarily over a mold risk, and lost his father while writing this book. He didn't disappear — he was still in it, just not in the daily grind. He was fighting the fires big enough to end the business (the lawsuit, the insurance fight, the rebuild) while the systems and team from these 26 letters ran the day-to-day without him having to touch it. That location is back open today, more profitable than it has ever been. That's the actual test the book passed.
After the book
Want it installed, not just read?
The ABC Accelerator is ninety days of working with Zach. Your ABC Score becomes a ranked plan, the four to six letters that move money fastest get installed in your business, and you leave with the numbers that show which ones moved. A weekly call, one kickoff session, the templates.
It is built for owners doing $300k to $5M a year, and it starts the same way for everyone: read the book, take the Score, and the invitation is on the other side.
“Zach is the real deal. One of these rare Musical Entrepreneurs who has a big heart, wants to do cool Sh!t and help people win. A systems wizard who’s crushed it with his own music teaching empire. Plug into his wisdom and watch it help you unlock the next level.”
Questions
Before you buy
What is actually in the book?
Twenty-six chapters, one per letter, each one a problem every small business owner runs into: advertising, branding, customers, pricing, leads, systems, and the rest of the alphabet. Each chapter is a few pages — what the thing means, what it looked like inside a real business, and what to do about it this week. It is written at a plain-words level on purpose, so you never need a business degree to use it.
Who is this book for?
Small business owners nobody ever taught business. That covers the person who just opened, the one ten years in who still feels like they are guessing, and the one doing well who cannot explain why. If you learned by doing and paid for every mistake yourself, this was written for you.
I haven't started my business yet. Will it still help?
Yes — arguably it helps most before the expensive lessons. The book walks the basics in order: what to charge, how to get found, where the money goes, how to get customers to come back. Reading it first means you skip the mistakes most owners pay years for.
How is it different from The E-Myth or the Hormozi books?
Those books each go deep on one idea, and they assume you already speak some business. This one is the book you read first: all of it, organized A to Z, in plain words, for the owner starting from zero. It credits the deep books by name as you go — read the ABCs, then you will know exactly which one you need next.
What do I get for $6.99?
The complete digital edition — all 26 letters — delivered to your email. No subscription, and the file is yours to keep. After you buy, you also get the ABC Score: two minutes, and it tells you which three letters to read first. If your business fits, you can apply for the ABC Accelerator, a paid 90-day program. Optional, and nothing about it is hidden inside the book itself.
How does delivery work?
You pay, and the link lands in your email within a few minutes. It opens right in your Kindle, Apple Books, Kobo, or Nook app — not a plain PDF. It also works on your phone, tablet, or computer. Don't see it? Check spam, or Gmail's "All Mail" tab.
Is there a printed copy?
Yes — hardcover and paperback are both live on Amazon. Hardcover is $24.95 (https://www.amazon.com/dp/B0HHYV8F5V), paperback is $19.95, 244 pages (https://www.amazon.com/dp/B0HHYRP74M). The $6.99 digital edition here is the fastest way to start reading tonight; buy print on Amazon if you'd rather hold it.
Who is Zach Adkins?
An owner-operator. From zero customers in his living room in a town of a couple hundred people, $100 of ads at a time, to a four-location service business across the Omaha metro with more than 40 staff, seven figures a year and tracking $1.5M. It happens to be music lessons, which is the point: the letters do not care what you sell. Before that, a guitarist: first place at a national guitar competition in 2017, endorsed by Ernie Ball and Swiss Picks, author of Guitar Efficiency, an Amazon best-seller on practice. The book is the playbook of the climb — every number in it comes from a business he still runs.
Nothing changes tonight if you close this tab. Same guessing, same letters nobody taught you. Or for $6.99, you start with the one costing you the most right now.