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Free guide for owners

The $1.5M Roadmap

Six stages from your first customers to a business that runs without you. Each stage has a goal, three moves and a way to know you are done.

  • A six-box self-check. Start at the first box you cannot tick.
  • Six stages, two weeks each. Every move comes from the book.
  • A twelve-box plan for your first 90 days.
The cover of The $1.5M Roadmap: six stages from your first customers to a business that runs without you.

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Six stages, two weeks each

Do them in order. Take longer if you need to.

  1. Stage 1 · Weeks 1 to 2

    Price it

    Know what you keep. Fix the price.

  2. Stage 2 · Weeks 3 to 4

    Fill it

    Every lead listed. Answered in minutes.

  3. Stage 3 · Weeks 5 to 6

    Close it

    Follow up on a calendar. First system.

  4. Stage 4 · Weeks 7 to 8

    Keep them

    Know your retention. Ask for reviews.

  5. Stage 5 · Weeks 9 to 10

    Keep score

    Five numbers. One page. Every Monday.

  6. Stage 6 · Weeks 11 to 12

    Hand it off

    Someone else runs a job you used to do.

Six stages. Twelve weeks. Free.

First name and email, and the roadmap downloads right away.

Get the roadmap

Want all 26 letters? Get the book, $6.99