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The free companion workbook

Score your business on all 26 letters

Business isn’t a talent you’re born with. It’s an alphabet nobody taught you. The 26 is the workbook from the book: weigh every letter for YOUR business, find the three that pull hardest right now, and see what your business spells.

  • All 26 letters with the one question each letter asks
  • Weights, not percentages — score how hard each letter pulls in your business today
  • The spell check: your three weakest letters tell you what to fix first
The cover page of The 26 workbook: score it, write on it, come back to it all year.

Get the workbook

Put in your info and the workbook downloads right away — print it or fill it on screen.

Letter F is Follow-up. This is ours.

No spam. Real emails from a real owner, and you can leave any time.

What you’re getting

Thirty pages. The ten-minute Quick Score finds your top four letters, then every letter gets a full page with the book’s own math built in and room to write. Print it or fill it on screen — and come back to it all year.

The cover page of The 26 workbook: score it, write on it, come back to it all year.
The workbook
The Quick Score page: all 26 letters, one question each, a score box beside every row.
The ten-minute Quick Score
The letter A page: Advertising, with the book’s own math and ruled lines to write on.
One full page per letter

It’s free. Ten minutes to start.

Name, email, phone — and the workbook downloads right away.

Get the workbook

Don’t have the book yet? Get the book — $6.99