From the book

Score your business on all 26 letters

Business isn’t a talent you’re born with. It’s an alphabet nobody taught you. The 26 is the one-page worksheet from the book: weigh every letter for YOUR business, find the three that pull hardest right now, and see what your business spells.

• —All 26 letters with the one question each letter asks
• —Weights, not percentages — score how hard each letter pulls in your business today
• —The spell check: your three weakest letters tell you what to fix first